Behaviour Interactive Acquires The Fun Pimps to Back 7 Days to Die

What happened

A qualifying r/pcgaming post linked to Gematsu's March 24, 2026 report that Behaviour Interactive has acquired The Fun Pimps, the studio behind 7 Days to Die. Gematsu also published a message from co-founder Richard Huenink, who said the game began as a Thanksgiving 2012 project, has sold more than 20 million copies, and helped grow the team from two brothers into a 70-person studio.

Huenink's message framed the deal as a scaling move rather than a handoff. He said 7 Days to Die still has a long list of ideas the studio wants to pursue and that the team needed the right partner to get there. In that telling, Behaviour was chosen not to replace the existing creative core, but to supply the resources and organizational backing needed for a much larger long-term plan.

Why it matters

For Behaviour Interactive, the acquisition broadens a horror-heavy portfolio that already includes Dead by Daylight. For The Fun Pimps, it creates a route to expand a game that already has a massive installed audience but still behaves like a living project rather than a finished product. Huenink specifically said the studios are aligned on community and modding, which is a crucial point for players worried that a corporate parent could flatten the culture that helped 7 Days to Die endure.

The staffing language in the announcement is also worth watching. The Fun Pimps said Behaviour's backing will help expand art, engineering, design, community, and player-support teams. That suggests this is not just an IP transaction. It is an operational investment aimed at giving 7 Days to Die more capacity to ship features, support players, and maintain momentum as the survival-crafting market gets more crowded.

What comes next

The Fun Pimps said it plans to share more details later this year, so a clearer roadmap is likely the next major checkpoint.

Fans will be watching whether mod support and community-facing priorities stay intact after the ownership change.

Behaviour now has a chance to prove it can nurture another long-lived PC-first audience without forcing it into a completely different operating model.

The key takeaway is that neither side is presenting this as an ending. On March 24, 2026 the message was that 7 Days to Die is still a growth story, and that Behaviour Interactive is betting there is enough demand left to justify a bigger team and a longer runway.