Meta's Business AI Hits 10 Million Weekly Conversations — 10x Growth in Three Months

10x in Three Months — Still Free

Meta disclosed on its Q1 2026 earnings call (April 29) that its business AI tools were processing approximately 10 million conversations per week as of late March — up from 1 million at the start of the year. The beta program is now active in the US, EMEA, APAC, and LATAM.

The tools automate customer interactions for small businesses across Meta's messaging platforms — WhatsApp, Messenger, and Instagram. Meta is offering them for free to build scale first, with CEO Mark Zuckerberg hinting monetization may follow.

8 Million Advertisers Using GenAI Creative Tools

More than 8 million advertisers are using at least one GenAI ad creative tool, with the video generation feature driving more than 3% higher conversion rates in tests — giving Meta tangible ROI data to justify its AI products.

$145B Capex Spooked Investors

Despite strong Q1 results, Meta's stock declined. The culprit: $145 billion in planned 2026 AI infrastructure spend. Investors want to know when the free business AI tools will start generating revenue at a scale that justifies the capex.

Source: TechCrunch