Nintendo Raises Switch 2 Price to $499.99 in the US, Effective September 2026

Global Price Increases Announced

Nintendo officially announced price revisions for Nintendo Switch 2 and related products on May 8, 2026. The company cited changes in market conditions and the global business outlook as the primary drivers, warning that the impact is expected to extend over the medium to long term.

Regional Price Changes

In the United States, the Nintendo Switch 2 will increase from $449.99 to $499.99 (taxes not included), effective September 1, 2026. Canada sees an increase from CA$629.99 to CA$679.99, while European pricing on My Nintendo Store rises from 469.99 to 499.99 euros — effective the same date.

Japan faces earlier and broader changes starting May 25, 2026. The Nintendo Switch 2 (Japanese-language model) rises from 49,980 to 59,980 yen, while the full Switch family also sees significant increases: the OLED Model from 37,980 to 47,980 yen, the base Switch from 32,978 to 43,980 yen, and the Lite from 21,978 to 29,980 yen.

Nintendo Switch Online Subscription Hikes

Nintendo Switch Online subscriptions in Japan will also increase starting July 1, 2026. An individual 12-month membership rises from 2,400 to 3,000 yen, while the Family 12-month plan increases from 4,500 to 5,800 yen. The move reflects broader pressure on the gaming hardware industry from tariffs and rising component costs globally.