Google Launches $100 AI Ultra Plan with Gemini Spark, a 24/7 AI Agent

A Direct Challenge to ChatGPT Pro and Claude Max

Google unveiled its new AI Ultra subscription tier at I/O 2026 on May 19. Priced at $100/month, it targets developers, creators, and power users — putting it in direct competition with OpenAI's ChatGPT Pro ($200/month) and Anthropic's Claude Max ($100/month). The previous top-tier plan was cut from $250 to $200.

What AI Ultra Includes

• Gemini Spark: A 24/7 AI agent that manages tasks, browses the web, and executes multi-step workflows across apps autonomously
• 5x usage limits: In the Gemini app and Google Antigravity vs. the Pro plan
• Priority Antigravity access: Fast-track entry to Google's agent development platform
• 20TB cloud storage: Through Google One
• YouTube Premium: Individual plan included

Gemini Spark: The 24/7 Agent

Gemini Spark is the centerpiece of the AI Ultra tier. Google describes it as an AI agent that stays active around the clock — taking direction from users, executing tasks across apps, and managing digital workflows without requiring manual intervention at each step. Spark rolls out to trusted testers this week and goes into beta for all U.S. AI Ultra subscribers next week.

The restructured subscription lineup positions Google to compete aggressively in the premium AI productivity market. How AI Ultra performs against established competitors will be a key indicator of Google's 2026 consumer AI trajectory.

Source: Google Blog — Google AI Subscriptions