#claude

Anthropic's Super Bowl ad declares "Ads are coming to AI. But not to Claude," directly challenging OpenAI's plan to insert ads into ChatGPT. The clash signals a new competitive phase in the AI industry.

OpenAI started testing ads in ChatGPT's free and Go tiers. Ads will be clearly marked and visually separated from chatbot answers. In contrast, Anthropic stated it will not include ads in Claude.

OpenAI and Anthropic engaged in a dramatic race to release their latest AI coding models on February 5, with Anthropic moving its announcement 15 minutes earlier and OpenAI responding with GPT-5.3-Codex, the first model that helped build itself.