r/Games picked up a new GamesIndustry.biz survey during the publication's AI Week coverage, and the headline result is unusually clear: 88.4% of respondents from the games industry say generative AI use should be disclosed on digital storefronts such as Steam. That finding matters because storefront policy has not been moving toward maximum detail. GamesIndustry.biz notes that Valve introduced AI disclosure requirements in January 2024, but relaxed them in January 2026 so developers only need to declare AI used for content players actually consume, not every efficiency tool used during production.

What the survey found

88.4% of respondents said GenAI use should be declared on storefronts.
48.7% said they do not agree with Valve's player-facing-only disclosure approach, versus 32.1% who do.
70.8% said they would still disclose AI used for administrative work such as code checking, and 76.8% said they would disclose AI used only during concepting.
A majority, 51.9%, preferred a criteria-based checklist over a simple yes-or-no label.

Who answered and how they work

GamesIndustry.biz says the survey collected 826 responses from people working in the games industry. The respondent pool skewed toward development-heavy roles and smaller companies: 71.2% said their company primarily makes games, and 64.8% came from firms with up to 49 staff. The results also push back against the idea that widespread GenAI use is already normal inside studios. 66.1% said GenAI tools are not used within their company, 78.5% said they never use AI on their own projects, and 45.5% said leadership had actively banned or discouraged it.

Why this matters for platforms

The most important takeaway is not that every developer agrees on GenAI itself. The comments quoted by GamesIndustry.biz show intense disagreement about the technology. The clearer consensus is that players should know when it is involved. That creates pressure on storefront operators, especially Steam, to decide whether disclosure is mainly a consumer-protection label for visible assets or a broader transparency system covering how a game is made. If more studios use AI behind the scenes while worker sentiment still favors disclosure, the current player-facing-only rule may not satisfy either developers or players for long.

This was not a census of the entire industry, so it should not be read as a perfect global measure. But as a signal from a large, development-heavy respondent pool, it is hard to dismiss. The survey suggests that transparency has stronger support than GenAI itself, and that may become the more durable platform-policy issue for gaming in 2026.

Source: GamesIndustry.biz · Reddit discussion

#survey

r/Games: 88.4% of Surveyed Game Workers Want GenAI Disclosure on Storefronts